Showing posts with label Choose. Show all posts
Showing posts with label Choose. Show all posts

Friday, December 30, 2011

How Do You Get a Trademark?

!±8± How Do You Get a Trademark?

While some individuals choose to hire attorneys to walk them through the process of applying for a trademark, others choose to use a trademark research firm, which can cost thousands of dollars less. It is important to remember when hiring someone to do your research that they not only search through Federal and State trademark records for name similarities, but also Common-Law listings.

Many people are under the impression that they can perform their own comprehensive search utilizing the help of search engines, in addition to the United States Patent and Trademark Office (herein referred to as the USPTO). While it is a good idea to become familiar with the USPTO website, individuals sometimes believe that the data they collect from this website is truly representative of the trademarked names which are currently being used. The USPTO's website is never a thorough way to search the name you're hoping to trademark! The website is not updated regularly, and in addition to this, you can ONLY search Federal trademark records on the USPTO, NOT State trademark records OR Common-Law records!

It is imperative to search Federal and State trademark records AND Common-Law records because it is the only way to ensure that your search was done in a comprehensive manner. Federal and State trademarks records are looking at businesses that have either a federally registered trademark, or those who have registered a state trademark. When these records are searched, any federal or state trademarks that are either pending or registered will be visible to the researcher. Common-Law records examine those businesses who are in business but not have necessarily filed for a Federal or a State trademark. When Common-Law records are searched, thousands upon thousands of newspaper articles, city business listings, periodicals, incorporation listings, DBAs, LLCs, etc. are examined for any name similarities. Although such businesses do not have a trademark, they might have "first-use rights" to the name. This could mean that they still have ownership over the name within their trade area AND the capacity to take legal recourse if they determine that your name and business is the same, or similar.

If the research proves clear, the next step is to prepare and file the application. This can be done by anyone; however, the USPTO is very particular about how the application is prepared, so it's best to leave it to professionals.

Three Steps -- Federal & State trademark search, US National Common-Law search and Application Preparation & Filing - and the Trademark could be YOURS!


How Do You Get a Trademark?

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Saturday, December 3, 2011

Ready-Made Logos - Choose Wisely

!±8± Ready-Made Logos - Choose Wisely

It could be a mixed feeling that you might encounter when deciding on the design of trademark for your firm. Probably, the most essential and tough job is to settle on which particular image should be used so as to strike a right chord with prospective customers. Ready logos are created by professionals of the industry with a generic business name. More often than not they are designed for particular industries and sectors and using them could work well in saving time and cost whilst you as well get a corporate identity in the market. So possibly what is included when we it comes to opting a design out of the given pre-made range? Here are the points to be kept in mind:

Pattern attributes match your business type- Since there are various styles in trademarks from cartoons to the traditional ones and of course some of the in-between mix too, it becomes important to see that what you want to be depicted is being aptly done by the design chosen. If you are successful in choosing the right one then you'd start getting a good response for it as well.

Exclusive design- There is nothing best than taking inspiration and ideas from the pre-made logo designs and then coming up with your own original pattern. A lot of pre-designed logo firms even offer opportunity to buy exclusive rights to a design that has been endorsed by you. Carefully a design is customized to suit your trade and business, with the help of proper selection of hues, fonts and shapes.

Tag lines- Some tag line that is interesting enough for people to remember would add to the possibilities of making your trademark a hit and be recognized easily. Also, a tag line is a means to convey message in the best way possible which in a way lets people know about the work ethics you believe in.

Apt file-type usage- A vector file format is what you'd need for your symbol. This is a format which can be enlarged whilst retaining the quality well in place. This is important because you might require using the design at various places like on stationery items, boards and this format would maintain the right effect of the pattern.


Ready-Made Logos - Choose Wisely

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